People are more comfortable with what they already know. Getting everyone in your company on board to use CRM can be a challenge, but having something easy to use can be a distinct advantage.
- How important is Analytics? – BI and Analytics is the future of CRM. Microsoft Dynamics 365 offers you customizable dashboards, powerful reports, and support for Power BI for Office 365. It delivers comprehensive business information and user-friendly visualizations. When it comes to data visualization, Dynamics has a decisive edge over Salesforce. It inherits security and data privileges, supports charts, lists and iFrame panels and taps into real-time data. Salesforce, in contrast, often needs to be manually refreshed and requires users to go to specialized pages to find their dashboards. Salesforce Analytics Cloud, a business intelligence software powered by Wave, leverages cloud and mobile technology to deliver more powerful and secure data, faster. Although it lacks data integration tools, there are various third-party solutions available on AppExchange. It further lacks extensibility and requires you to learn a proprietary language that can incur additional costs to rack up the monthly subscription.
However, Dynamics CRM integrates with Microsoft Power BI that facilitates agile data analysis through self-service business intelligence analytics managed in the cloud for collaboration and sharing. It is a simple, all-in-one analytics solution to extract and transform functions, analyze capabilities and powerful data visualizations.
- Total Cost of Ownership – Microsoft Dynamics 365 CRM provides more value for less cost. One of the major cost is per user licensing. The cost per user for Dynamics 365 CRM is less than the cost of Salesforce CRM. With Dynamics CRM, you get more features at a more reasonable price- a better value. The enterprise edition of Dynamics CRM is approx. $ 115 per user/month while Salesforce is $ 150 per user/month.
- Hidden Costs – There can be hidden cost that you may not foresee up front. Many of the features that are add-ons with Salesforce are either built in or available at a lower cost with Microsoft Dynamics 365 CRM. Example, additional Storage costs can also be very high with Salesforce. (For example, 1 gigabyte of storage costs around $250 with Salesforce, while the same amount of storage with Dynamics CRM would cost around $10.
Apart from technical reasons like Dynamics 365 CRM integrates and works well with apps such as Office, Outlook, SharePoint, and Yammer and the technical resource availability for Dynamics CRM and related technologies there are some more areas that need to be looked at.
Data Ownership and Accessibility – Salesforce and Microsoft have different policies when it comes to the data residing in your CRM system. Depending on the plan, Salesforce charges extra for api access or backups of your data. While with Microsoft the data in your CRM system is yours to do with as you please. Backups of your Microsoft CRM data are available upon request and api access to your data is included with your subscription.
Easy Integration – Developing integration with 3rd party software is easy with the use of languages like Microsoft .Net, web services, REST API etc.
Choice of Deployment – With Dynamics 365 CRM, you pick where and how to deploy it whereas Salesforce is only available through the cloud, and this one-dimensionality can greatly limit its use cases. With the power of choice in deployment, Microsoft Dynamics CRM allows you to implement in the cloud, on-premises, or have your solution privately hosted.
Your business is unique and circumstances change over time. Having the option to change could save you considerable time and expense.
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