Marketing has always been a Crucial Component for the Sustenance and Growth of any Business. In pre-digital days, marketing was limited to word-of-mouth\networking, print\audio-video media, etc. But with the whole world going digital, marketing has expanded its wings into many Direct and Indirect fronts via emails, Social Media platforms, Tele calling\messaging and more.
Marketing strategies are often divided into categories like generic campaigns (for the masses) in the form of announcements, advertisement broadcasts, etc., and focused campaigns (for a specific audience) that are tailored to match the specific interests of individuals, and\or groups.
Email marketing has proven to be one of the most fruitful means for generating Business Leads on both Individual and Corporate fronts. As compared to other modes of communication, email marketing has proved to be one of the most preferred means, especially for professionals due to its privacy and ease of distinction.
Unlike Social-Media (which is great for Brand Building through Awareness and Promotional Programs), businesses looking to develop an immersive long-term customer engagement prefer to use email campaigns for gaining new customers and retaining and upselling-to existing ones.
“Statista forecasts that the world’s E-mail users will grow to 4.6 billion by 2025, or 56% of the global population (8.18 billion) at that time.”
Microsoft Dynamics 365 for Marketing is the first choice for organizations using Microsoft Platform in their businesses. It offers specialized tools for designing beautiful content-rich marketing emails, with choices to dynamically personalize content, and set up and execute simple & recursive email campaigns. While enabling advanced strategies to track the progress & popularity of these campaigns.
Default Features of Microsoft Dynamics 365 for Marketing
Microsoft D365 Marketing enable teams to use the default email capabilities to send highly personalized marketing emails, track how the recipients act\react with them, automate customer journeys, and present results for individual contacts, as well as aggregated statistical analytics.
Known Limitations and Workarounds
While D365 CRM is an excellent solution with advanced functionalities and user-friendly controls for email communications but is found to be somewhat lacking when it comes to comprehensive mass email campaigns.
As far as email capability is concerned, the powerful CRM also has some limitations. Users who are looking for additional email capabilities, like enhancing lead scoring and management, designing interactive email templates through HTML, and many known issues build a ruckus around the need for a specialized marketing extension such as ClickDimenssions.
Looking for Email Marketing Automation Solution?
Smart marketers know that email marketing still has the potential, and it is an effective strategy. Many of our customers using Dynamics 365 CRM are enjoying the benefits of enhanced email capabilities through click dimensions.
For businesses looking to launch a product and want to use the efficiency of email marketing benefits, and have Microsoft Dynamics 365, then ClickDimensions is your best bet to take advantage of all the email marketing activities in d365 CRM software.
ClickDimensions features for email marketing, automated lead nurture campaign, web forms, and landing pages, web intelligence, surveys, and social marketing.
ClickDimensions: What is it? And its integration with D365
Click dimensions is a 100% native, powerful, and a perfect fit for Microsoft Dynamics. It bets on email marketing tool and its automation tool to provide a unified and analytical marketing experience for Dynamics 365 users. It is also the most cost-effective choice to plan, manage, monitor, and automate bulk email campaigns, and when looking to scale the business, it has other features to create and manage web forms, landing pages, leads, surveys, and social media engagements and more.
1. Campaign Automation
Like any other popular email marketing software, Campaign Automations in Click dimensions allows set up dynamic paths for a contact or lead to follow based on actions taken by that contact or lead. You can also choose to build your campaign automation in the integrated feature, which allows you to create/edit/track Campaign Automations on the same page.
2. Create email templates
Email template builder in click dimensions, to send emails, we can use beautiful templates. It offers hundreds of pre-set email marketing templates to choose from or create a simple email template from scratch with available elements and tools. You can use the content again later, make a copy of the content, or make changes in the information to use it for a new email.
3. Email Marketing Campaigns
ClickDimensions’ email marketing approach is built into Microsoft Dynamics and can be used to create and send bulk HTML emails with all send, open, click, and bounce data reporting. It provides easy-to-use email marketing templates and editors to make email simple for anyone. The drag and drop editors will allow users to use their branding, content, and links. Upload graphics and documents, import your layouts, format text, set style text and links, and see changes in real time.
4. Landing Pages & Web forms (Managing and creation)
Create and manage landing pages to enable opt-in subscriptions, content distribution, and more. Landing pages and forms are connected with lead generation and demand generation, but they can also be used to convert leads into consumers. Customers enjoy the content as well, and landing pages and forms complement content marketing efforts.
The data gathered from forms filled out for content downloads can help inform customer interactions and connections, and the material itself is a great way to improve a customer’s experience by educating, amusing, or assisting them.
5. Event Management
The majority of marketing automation solutions integrate with popular event management platforms. ClickDimensions has event connectors for GoToWebinar, WebEx, Cvent, and Eventbrite, for example. These interfaces allow you to view event, registration, and attendee data directly within Microsoft Dynamics 365, giving you a better understanding of who registers for and attends your company’s events. Events features can be used to reach and delight customers, both online and offline. Businesses can consider conducting frequent educational or training webinars for their customers or hosting an in-person customer reception or conference with information or experiences that are only available to consumers.
6. Email Personalization
Businesses looking to control the bounce rate must consider the personalized email template creation in ClickDimesions. Nothing is one-size-fits-all when it comes to email marketing in today’s competitive market. Instead, it is better to use dynamic content in emails to provide a personalized experience for email recipients. Dynamics 365 will allow users to use customer data from their name to their geographic location to the date they became a customer to tailor your messages. By doing so, you show customers that you care about them, rather than making them feel like another contact in a database.
7. Social Media Marketing
Schedule, Discover and Manage Social Content with Analytics from Multiple Social Media Platforms using, to use social activity as a trigger for marketing automation, lead scoring, workflows, and more. Through social CRM features in ClickDimensions when integrated with Dynamics 365 CRM. It a one simple social media marketing tool that allows you to publish posts in real-time or schedule posts for later. With capabilities of bulk-schedule content, and have a system to automate posting times to improve visibility.
ClickDimensions Marketing Automation for Dynamics CRM
In today’s era of cut-throat competition, businesses must maintain their undulated focus on brand-building and market outreach. Nowadays, for every individual, corporate and other needs, there are many alternatives with one as good as the other. The key ingredient to success is a combination of a good product\service that is backed by a sound marketing strategy.
Get marketing automation setup with experts from Soluzione, a ClickDimensions partner that provides the most cost-effective methods to discover and implement this feature-rich marketing automation built into their exisiting CRM. By implementing and optimizing marketing automation, our ClickDimensions support experts can help your marketing efforts. To enhance your marketing team’s skills and capabilities, we also conduct accredited ClickDimensions training.