What is CRM? Customer Relationship Management is a strategy followed for maintaining interactions with the customers and managing organizational relationship. CRM system simplifies the work of managing data of all the customers, it helps the company to stay connected to the customer and improves profits in the company. This tool helps you handle productivity, sales management, customer details, interactions and more. What does CRM software do? CRM stores all the data of the customer from their contact information to all the emails, website, social media profile, address, etc. It also automatically pulls in the extra information like the company or individual\u2019s recent activity or related recent news. It can be a storage house for all personal preferences as well. CRM organizes all the recorded information to give the employees a view of the company or an individual customer with whom they are doing the business. CRM also record the interaction with all the customer and resurfaces the information to have better conversations with them. Why is CRM important? How easy business can be if all the data you require is concentrated into one dashboard which can be organized and updated easily, all this can be done when CRM system comes into the picture. For a business, every customer is important and with every customer comes a huge pile of data which needs to organize, CRM not only organizes the data but also pull off the extra data to help you get clarity of all aspects of communication with the customer. Benefits of CRM Systems- \tManagement of Customer Data: It goes without saying that CRM helps in organizing your data and that it also provides you with info as how to make your conversation better. \tSales Reporting: CRM does help you in giving a sales overview and sale performances of various metrics such as calls made, deal booked and support tickets handled. \tCustomer Segmentation: It is useful for personalization effect, breaking down prospects into smaller and different groups of different characteristics like how big it is, where are they located, how are their reviews, etc. Top CRM Systems For Small Business 1. Microsoft Dynamics 365 - CRM System : Microsoft Dynamics 365 CRM empowers your organization to mobilize your business process. You can access your data when the network connection is unstable or you are offline. IT admin can build and publish various mobile workspaces according to your organizations' usage. All this can easily be designed using the point-and-click workspace designer in Dynamics 365. It has a rating of 3.8\/5 on Google Play store and according to the reviews, it is easy to start and helps to manage the data. Plus, we can get it optimized as per your business needs. Click To Explore CRM System Conclusion: - Now that we are done with all CRM Systems for Small Business it\u2019s time to start assessing which CRM system is best for your business. Below are a few more blogs which can help to explore CRM related services, products and add-ons. \tMicrosoft Customer Service | Dynamics 365 \tDynamics 365 Works Best with Office 365 \tWhat is Dynamics Portal and Why you should have it?