
Unified Telecom Management Services for Renodis
Microsoft Dynamics 365 CE | Microsoft Fabric | OneLake
About Project
Renodis, a rapidly growing telecom and technology managed services provider, has integrated five companies, resulting in fragmented data across various CRM, billing, and inventory systems. They need Soluzione to achieve a complete 360° client view and implement cross-sell intelligence while ensuring full governance and security.
- Telecom & Managed Services
- St. Paul, MN, USA
- Post-Acquisition Data Unification, Lakehouse Implementation, CRM Integration
- Microsoft Fabric, OneLake, Medallion Lakehouse, Dataverse, D365 CE, Power BI, Outbound Access Protection (OAP)
About the Client
Renodis is a rapidly growing telecom managed services provider headquartered in St. Paul, Minnesota, with a revenue ambition of $100M. The company has grown through multiple acquisitions and serves enterprise clients, including Red Wing Shoe Co., Snap AV, Wright Medical Group, Northern Tool + Equipment, and Life Time. The business required a unified data foundation to support account management, cross-selling, vendor optimization, and a consistent client experience.
Challenges Addressed by Soluzione
Renodis had acquired multiple companies, but their data systems were still operating separately. This created limited visibility for account managers, leadership teams, and operational users,, bringing about several important challenges that we need to tackle:
- Fragmented Client Records: Client data was spread across separate CRM, billing, inventory, and operational systems.
- No Unified Vendor Spend View: Carrier and vendor spend data were disconnected, making contract benchmarking and optimization difficult.
- Disconnected Inventory Systems: Wireless and utility inventory data existed in different systems without a unified client identifier.
- CRM and Operations Gap: HubSpot was managing marketing and lead flow, while Dynamics 365 CE was selected as the target CRM, but operational data was not yet connected.
- Limited 360° Client Visibility: Account managers could not see the full client relationship across telecom spend, wireless inventory, utility contracts, and service tickets.
- Cross-Sell Limitations: Sales and account teams were making decisions based on partial or outdated data instead of a complete client view.
Soluzione’s Microsoft Fabric Solution
Soluzione implemented a 3-Layer Medallion Lakehouse architecture in Microsoft Fabric to bring Renodis’s fragmented post-acquisition data into one governed environment, wave-by-wave:
1. Bronze Layer – Raw Ingestion
Soluzione ingested raw data from all acquired companies’ legacy systems without transformation, creating a reliable audit trail and allowing Renodis to maintain full visibility into where each data point came from.
2. Silver Layer – Unified Client Data Model
In the Silver layer, Soluzione applied Renodis’s unified client data model to normalize carrier, vendor, and client identifiers across all five entities. This layer created the foundation for cross-acquisition intelligence.
3. Gold Layer – Business-Ready Analytics
This layer powers account management dashboards, vendor spend analysis, executive reporting, and cross-sell visibility. Instead of depending on separate reports from different systems, Renodis could work from one governed analytics layer inside Microsoft Fabric.
4. Dataverse–OneLake CRM Sync
Soluzione connected the target Dynamics 365 CE CRM to OneLake using the Dataverse–OneLake direct link. This ensured real-time synchronization between CRM account data and operational (billing/inventory) data with no manual refreshes.
5. Outbound Access Protection (OAP)
We have implemented enterprise-grade security with OAP across all Fabric workloads to keep sensitive carrier and client commercial data within a controlled and governed environment.
