Tehzeeb home case study

Bringing Life to the Tehzeeb Homes Website with a Creative Content Strategy

Soluzione transformed Tehzeeb Homes into a brand that speaks elegance, tradition, and artistry.

Content Marketing | SEO Optimization | Visual Branding

About Project

Tehzeeb Homes is a handcrafted home décor brand that emphasizes aesthetics, tradition, and indigenous artistry. They specialize in exquisite drapes, cushion covers, table runners, table covers, wall décor, and unique trinkets. The brand aims to develop a website with an effective content strategy that conveys its passion, emotions, craftsmanship, and various aspects of Tehzeeb and its products in a creative, engaging, and unique manner.

  • Home Décor & Handcrafted Products
  • India
  • Website Development, Content Marketing, Social Media Optimization
  • WordPress, SEO Tools, Graphic Design Software
About Client

Tehzeeb Homes, founded by Deepa Kukreti, is a home décor brand. The brand is dedicated to preserving and promoting the handcrafted traditional artistry of Indian craftsmanship. You will find the same in home embellishments material they sale ensuring no two piece are similar. Establishing a digital presence through a website ensures that the brand reaches the audience that has the same taste and value of craftsmanship and hard work.

Challenges Addressed by Soluzione

Despite having exceptional handcrafted products, Tehzeeb Homes faced:

  • Unoptimized social media, leading to low engagement and visibility.
  • There is an absence of a professional website to showcase their artistic offerings.
  • Inconsistent branding and storytelling make connecting with their audience harder.
  • No structured content marketing approach to build brand awareness and trust.
Soluzione’s Content Marketing Solutions
• Professional Website Development & Content Creation
  • Designed a visually rich, elegant website that reflects the brand’s artistic vision. Created SEO-friendly content that blended creativity with storytelling. Ensured each page resonated with the brand’s philosophy and handcrafted essence.
Social Media Optimization & Branding
  • Revamped and optimized Tehzeeb Homes’ social media for better reach and engagement. Designed visually appealing posts, product showcases, and story highlights. Implemented aesthetic branding elements for consistency across platforms.
• Graphics, Infographics & Visual Enhancements
  • Created custom visuals, mood boards, and lifestyle imagery to enhance brand storytelling. Designed high-quality graphics, icons, and promotional creatives. Edited and optimized product images to showcase intricate craftsmanship.
Impact Delivered by Soluzione Content Marketing Services
  • SEO-optimized, creative, and India-centric content tailored for the local audience.
  • Social media revamp for a more engaging and aesthetic digital presence.
  • High-quality visuals, graphics, and creatives to enhance brand perception.
  • Boosted online visibility, engagement, and discoverability through SEO and social media optimization.
  • A professionally designed website that complements the elegance of handcrafted products.

Soluzione didn’t just create content; they captured the soul of Tehzeeb Homes. Their storytelling approach beautifully reflected our passion for handcrafted treasures, making our brand feel truly alive. The creativity, relatability, and authenticity in their writing have made a lasting impact. Highly recommended!

Deepa

Deepa Kukreti

Founder, Tehzeeb Homes

Key Takeaways

  1. Compelling content breathes life into a website and enhances customer engagement.
  2. SEO optimization and a well-managed social media presence are crucial for growth and sales.
  3. Creative storytelling adds emotional depth, making handcrafted products more appealing.
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