Custom-Built Nonprofit CRM Solution for GoFundraise
Azure Cloud Services | Power BI for Data Analytic
About Project
GoFundraise, a leading Australian nonprofit fundraising platform, sought digital solutions to enhance user engagement, automate processes, and manage donors and partners. Their significant challenge was optimizing customer interactions, maintaining operational efficiency, inefficient mobile access and remote collaboration, and managing donor relationships. Thus, they wanted a scalable and dynamic CRM solution that could assist them in seamlessly overall fundraising landscape.
- Nonprofit & Fundraising Technology
- Sydney, Australia
- Digital Fundraising, Managing Donor Relationships, Campaign
- Microsoft Dynamics 365 CRM, Azure Cloud Services, Power BI for Data Analytics, Automated Workflow Tools, Mobile-Friendly CRM Integration
About Client
Founded in 2007, GoFundraise provides cutting-edge digital fundraising solutions for nonprofits, corporates, event organizers, universities, and schools. With a mission to empower individuals and organizations to create positive change, they have supported over 6,000 nonprofits, helping them raise more funds while reducing operational costs. Their platform enables organizations to launch, manage, and optimize fundraising campaigns through digital innovation.
Challenges Addressed by Soluzione
GoFundraise needed a custom nonprofit CRM solution that could:
- Automate marketing and email campaigns for various audien• Automated communication and engagement tracking enhanced difficult-to-manage donor and partner relationships due to fragmented data systems. ce segments, including volunteers, executives, and donors.
- Enhanced fundraising operations with integrated campaign management and donor segmentation.acking, reducing duplication and ensuring accurate records.
- With improved reporting and data-driven analytics it became easy to make real-time decisions for targeted donor outreach.
- Remote team can now work seamlessly with mobile and cloud-based access.
- The user-friendly and cost-effective system ensures smooth adoption of CRM and reduced training requirements.
IT Solution Provided
As a Microsoft Partner specializing in IT services for nonprofits, Soluzione IT Services developed and implemented a tailored Microsoft Dynamics 365 CRM solution, focusing on:
- Automated workflows and segmentation tools streamlined donor engagement.
- Donor database was centralized to improve data accuracy, accessibility, and reporting.
- Implemented event-driven fundraising automation, reducing manual input.
- Designed targeted donor outreach strategies, enhancing fundraising impact.
- Developed custom reporting dashboards for real-time donor insights and performance tracking.
- Leveraged AI-powered analytics to identify donor behavior trends.
- Enabled remote-friendly CRM access for seamless collaboration.
- Implemented Microsoft Azure-based security for data protection and compliance.
- Delivered a familiar Microsoft-based CRM interface, reducing training time.
- Ensured scalable customization, adapting to future needs and technology advancements.
Impact Delivered by Soluzione’s Microsoft Azure Services
By partnering with Soluzione IT Services for digital services GoFundraise successfully implemented a customized Microsoft Dynamics 365 CRM solution that delivered:
- A customized future-ready CRM platform supporting their mission, ongoing growth, and innovation.
- Up to 35% improvement in donor engagement through automated solutions that interacted with donors and targeted outreach.
- 50% reduction in manual administrative workload, boosted efficiency while allowing the team to focus on strategic initiatives.
- The intuitive Microsoft-based environment increased the CRM usability and adoption rates.
- Cloud-based accessibility allowed the teams and partners to stay connected even from remote locations.
Soluzione has been fantastic to work with on the update of our CRM. We operate in an ever-changing, fast-paced industry where developing innovative, dynamic technology solutions is critical. Soluzione has delivered on every aspect of this, and we’d recommend working with them to any business.
Henry Gresson
Business Development Director, GoFundraise
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