Enhancing BSI’s Digital Presence with Strategic Content, Design & Marketing
Content Strategy | Branding | SEO Optimization | Social Media Marketing
About Project
Boarding Schools of India (BSI) is a leading Indian platform that offers research, content, and expert advice to help parents find the right boarding school for their children. However, to enhance its digital presence and engage more parents, students, and schools, BSI aims to develop a strong content strategy that includes engaging text, graphics, and videos, along with effective outreach to boost visibility and credibility.
- Education & School Consultancy
- India
- Content Strategy, SEO, Branding, Social Media Marketing
- WordPress, SEO Tools, Graphic Design Software
About Client
Boarding Schools of India was established in 2017 by Dr. Monika Vishwakarma to provide valuable information to parents seeking admission for their children in boarding schools. Currently, around 750 boarding schools from all states of India are listed on the website. Parents from over 100 countries are visiting the website, sending inquiries, consulting with the counselors, and seeking admissions in the top boarding schools across India.
Challenges Addressed by Soluzione
- Limited digital visibility, making it difficult for parents to discover BSI.
- Lack of structured and engaging school descriptions, affecting credibility.
- Minimal blog and news content, resulting in lower organic traffic.
- No strong social media presence, reducing engagement with the target audience.
- Absence of video content, missing an opportunity to connect visually.
Soluzione’s Content Marketing, Branding & SEO Solutions
- Created high-quality blog posts, news articles, and school descriptions to provide valuable insights for parents.
- Focused on SEO-driven, research-backed content to boost rankings and visibility.
- Regularly updated content to keep the platform fresh and relevant.
- Implemented parent-friendly, easy-to-read content to simplify school selection.
- Designed a professional logo to establish strong brand recognition.
- Developed state-wise and country-wise banner images for localized branding.
- Created custom infographics and social media graphics to enhance engagement.
- Designed banners for blogs and marketing campaigns, improving content appeal.
- Managed social media content to drive engagement and awareness.
- Created visually appealing graphics and shareable content to connect with parents.
- Built collaborations with schools, leading to a 2X increase in leads and partnerships.
- Developed informative and promotional videos to enhance audience interaction.
- Edited and optimized video content for better storytelling and reach.
Impact Delivered by Soluzione Content Marketing Services
- 5X increase in organic traffic with high-quality, SEO-driven blog posts.
- 3X increase in social media engagement and brand outreach.
- Doubled lead generation and collaboration opportunities with top boarding schools.
- Designed a professional brand identity, including a logo, banner images, and infographics.
- Created and optimized video content, improving audience engagement.
- Developed state-wide and city-wise banner images, enhancing localized targeting.
Soluzione has been instrumental in driving traffic to our platform through high-quality blog posts, news articles, and school descriptions. Their content is not just informative but deeply engaging, helping parents make well-informed decisions about boarding schools. Their strategic content approach has truly elevated our reach and credibility.
Monika Vishwakarma
Founder, BSI
180, Talmadge Road, Unit# 332, Edison (NJ) 08817 USA
Phone : +1-800-860-6531
10, Anson Road # 22-02, International Plaza 079903 SGD
Phone : +65-98-357-694
B-52, IT Park Badwai, Bhopal (MP) 462036 IND
Phone : +91-9669-526-536