Top 9 CRM Software for 2024 and How Microsoft Dynamics 365 Fairs with its Competitors

  • 13Min to Read

Top 9 CRM Software for 2024 and How Microsoft Dynamics 365 Fairs with its Competitors

CRM decision-making stressing you out? Find the perfect fit for your business needs.

In today’s fiercely competitive world, organizations cannot afford to limit their possibilities. Even those days are gone when there were very limited options available, the market is filled up with various alternatives. All the endeavour of having various possibilities revolves around the ultimate driving force – that is the customer. Therefore, meeting their demands and expectations is paramount to the success of any business.

To achieve this, Customer Relationship Management (CRM) software was developed. It is more than just software; it’s a transformative force that has revolutionized how businesses interact with their clients, identify opportunities, and adapt to their evolving needs. This game-changing concept, CRM, was born in the late 20th century and has since become a vital tool for businesses of all sizes. According to the Buyer Zone, CRM software is now used by 91% of businesses with more than 11 employees, demonstrating its rising prominence.

If you’re also looking for a CRM solution, you will be super excited to know that there are various options available in the market to choose from, catering to your diverse needs. Among the leading CRM solutions stands Microsoft Dynamics 365, a comprehensive CRM solution that has earned the trust of countless enterprises. However, what works for one business may not work for another. It is essential to explore other alternative CRM solutions like Salesforce, HubSpot, Insightly, Zoho Corporation, Pipedrive, etc., that may align more closely with your organization’s needs. In this blog post, we will analyze the top 9 CRM software for 2024 and how Microsoft Dynamics 365 fair with its competitors out of the multitude of options available in the market.

What is Microsoft Dynamics CRM?

Before we delve into exploring Microsoft’s alternatives, it’s essential to establish a solid understanding of Microsoft Dynamics CRM, now known as Microsoft Dynamics 365. This robust CRM solution represents a comprehensive suite of tools designed to enhance various aspects of your business, including sales, marketing, operations, field service, project operations, customer insights, and customer service.

The practical capabilities embedded within Microsoft Dynamics 365 enable organizations to streamline their operations, refine customer relationships, optimize communication processes, and facilitate various business activities. Notably, what sets it apart is its accessibility to a broad spectrum of users, whether they possess a technical background or not. This user-friendly design ensures that businesses can readily adopt and adapt to the platform.

Furthermore, Microsoft Dynamics 365 seamlessly integrates with other Microsoft products, bolstering its utility and expanding its potential impact across various facets of your organization. In essence, this integration provides users with a competitive edge, offering advantages in areas such as pricing, customization, maintenance, support, and reliability that Microsoft has meticulously cultivated over the years.

As we progress through this exploration of CRM alternatives, this foundational knowledge of Microsoft Dynamics 365 will serve as a reference point for better evaluating the features, capabilities, and compatibility of other CRM solutions on the market.

Top Microsoft Dynamics CRM Competitors

Now that you know, about the relevance of CRM, and what all MS D365 brings. Let’s take a closer look at the top competitors to Microsoft Dynamics CRM:



I. Customer Support : Salesforce offers enhanced customer service through integration and automation via MuleSoft and Tableau.

II. Collaboration : Users can manage their routine Salesforce tasks by merely using Slack, which is now part of Customer 360, for improved communication.

III. Adaptive : With 8700+ partner apps and services, Salesforce caters to your unique business requirements.

IV. Comprehensive : Powered by Einstein’s AI, Customer 360 is a cloud-based platform with a secure and customizable Hyperforce architecture, ensuring success.

Comparing Dynamics and Salesforce

I.Module Specialization : Dynamics offers specialized modules for various business functions, while Salesforce focuses on customer relationships.

II.CRM and ERP : Dynamics combines CRM and ERP systems, while Salesforce primarily centers around CRM.

III.Customization : For clear business requirements, Dynamics allows tailored selections, impacting pricing accordingly.

IV.All-In-One Solution : If you prefer an all-in-one solution without a pick-and-choose approach, Salesforce is a suitable choice.

2.HubSpot CRM


I.Free CRM : HubSpot offers a free CRM platform, making it accessible for those on a budget or new to CRM. It provides diverse tools for growth, and feature upgrades are available through paid plans.

II.Data & Contacts : HubSpot CRM provides unlimited data and accommodates up to 1,000,000 contacts, with no time limit, regardless of team size.

III.Communication & Collaboration : HubSpot enhances communication and collaboration with live chat and meeting scheduling features.

IV.Website Customization : Customize your website effortlessly by dragging and dropping elements with HubSpot CRM.

Comparing Dynamics and HubSpot

I.User Focus : Dynamics offers plans for organizations, individuals, and households, while HubSpot is designed for growing teams.

II.Deployment Platforms : Dynamics supports Mac, Windows, Linux, and Android on both mobile and desktop, whereas HubSpot is available on Android, iPhone, and iPad mobiles but not desktop.

III.Support : Both CRM solutions offer various support options, including email, FAQs, and chat.

IV.Modules : HubSpot has a Sales Hub, Marketing Hub, and Service Hub, while Dynamics offers a wider array of modules such as Sales, Marketing, Customer Services, operations, and more.

3.Zoho CRM


I. Automation : This platform automates functions or redundant tasks such as automating workflows, tracking leads, managing them, sending emails, etc., streamlining operations.

II. Canvas : Customize your CRM with ease using a wide range of available templates, simply drag and drop elements to tailor it to your needs.

III. Process & Performance Management : Zoho enables you to create a blueprint of your sales process, set rules, and review it in your CRM. It also supports offline processing, facilitating more accurate forecasting and measurement.

IV. For Developers : Zoho CRM’s developer platform allows users to build custom apps for both mobile and web.

Comparing Dynamics 365 and Zoho CRM

I. Usage : While Zoho CRM caters to all business types, it’s commonly preferred by startups and small businesses due to its cost-effectiveness and freemium option. Dynamics 365 CRM is not solely meant for businesses,

II. Flexibility : Zoho is recognized for its flexibility, allowing extensive customization according to your company’s needs.

III. Compatibility : Zoho CRM is compatible with over 400 applications, whereas Dynamics 365 integrates with over 600 apps.

IV. Cost & Function : Zoho is generally more cost-effective than Dynamics, but Dynamics 365 offers a richer feature set, providing greater functionality.

4.Oracle NetSuite CRM


I. Partner Relationships : NetSuite excels in managing partner relationships by facilitating joint marketing campaigns, real-time information sharing among partners, tracking royalties, commissions, and more, in addition to traditional CRM functionalities.

II. Single Source : This CRM solution can consolidate all customer, product, and pricing data into one place for comprehensive insights.

III. Management : NetSuite CRM offers features to manage customer services, data, sales, marketing, and advanced customer data.

IV. Mobile : Users can conveniently manage, view, and update data by snapping and attaching receipts directly from a mobile or tablet.

Comparing Dynamics 365 and Oracle NetSuite CRM

I. Feature : If you need extensive features in a CRM you can go with D365, but if you’re looking for specialized features then NetSuite can be preferred.

II. Control : Dynamics 365 offers more control for customization, with reduced dependency on developers.

III. Integration : Dynamics 365 integrates seamlessly with Microsoft products and LinkedIn, while NetSuite requires third-party integration through SuiteTalk.

IV. AI Capabilities : Both CRM solutions now offer AI capabilities, with Dynamics 365’s Copilot already released, while NetSuite announced its AI capabilities recently.

5.Freshsales (Previously Freshworks CRM)


I.Customization : Freshsales offers extensive customization options, enabling users to tailor their CRM according to their specific business needs. This includes creating custom fields, modules, sales activities, lifecycle stages, and using the CRM in your preferred language.

II.Automation and Freddy AI : Freshsales automates tasks, workflows, and sales sequences. It also incorporates Freddy AI, which provides deep analysis, detection, display, and interaction capabilities to enhance productivity.

III.Multichannel Communication : Users benefit from multichannel communication options, including email, phone, chat, WhatsApp Business, Apple Business Chat, and more, to build and maintain client relationships.

IV.Pipeline Management : Freshsales allows users to visualize, create, and calculate their sales pipeline, helping them set and achieve sales goals.

Comparing Dynamics 365 and Freshsales

I. Ideal User Base : Freshsales is a cost-effective solution suitable for small teams or businesses seeking affordability. In contrast, Dynamics 365 (D365) is better suited for larger organizations.

II. Support : D365 has a reputation for providing faster support services.

III. Features : Despite its lower cost, Freshsales offers robust CRM features. However, D365 includes field service management options, providing additional functionality.

IV. Customization : Freshsales allows users to add custom modules, fields, and sales activities for customer data tracking. D365 is a highly customizable platform.

Alternative CRM Solutions to Consider

In addition to the well-known competitors, there are other CRM solutions worth considering:

1. Pipedrive


I. Sales-Focused Features : Pipedrive is renowned for its sales-centric features and robust pipeline management capabilities.

II. Activity Monitoring : Users can efficiently monitor sales activities, progress, and the status of clients and opportunities.

III. Cloud-Based Access : Pipedrive offers cloud-based access to its CRM solution, allowing users to access it from any web browser.

IV. Integration : Pipedrive seamlessly integrates with various email service providers, as well as collaboration tools like Slack, project management platforms like Trello, and location services such as Google Maps.

Comparing Dynamics 365 and Pipedrive

I. Integration with Microsoft Products : If you require seamless integration with Microsoft products, Dynamics 365 (D365) is the preferred choice. Otherwise, both options are worth considering.

II. Device Compatibility : Both platforms offer flexibility for use on various devices, including mobile, desktop, Android, iPhone, Linux, and Windows.

III. Sales vs. Multi-Purpose : Pipedrive is an excellent choice if you need a CRM solution primarily for sales. But if you also require features for marketing, customer relations, operations, and more, D365 is the better option.

IV. Suitability for Smaller Organizations : Pipedrive is a suitable alternative for smaller organizations.



I. Lead Tracking and Sales Pipeline Streamlining : Insightly CRM offers versatile tools for tracking leads, optimizing your sales pipeline, and empowering remote teams with mobile apps. Customize management stages, fields, and more to sell smarter.

II. Marketing Capabilities : Insightly provides user-friendly CRM features for various marketing activities, including flexible email templates, A/B and multivariate testing, and enterprise-grade segmentation.

III. Customer Relations : Building strong customer relations requires timely and satisfactory support. With Insightly CRM, you gain access to in-depth analytics, insights, and more to create deeper connections with your customers.

IV. AppConnect : Insightly’s AppConnect feature enables users to seamlessly connect with any applications to enhance their CRM experience.

Comparing Dynamics 365 and Insightly

I. Organization Size : Small to medium-sized organizations can consider both CRM options, while larger organizations may find Dynamics 365 more suitable.

II. CRM vs. CRM and ERP: Insightly is primarily a CRM-focused platform, whereas Dynamics offers both CRM and ERP functionalities.

III. Integration : If you’re well-versed in Microsoft products, Dynamics 365 offers better integration. Insightly integrates with various Microsoft products and a range of others, including Slack, Gmail, Mailchimp, and Outlook.

IV. Customization : Insightly allows users to create their own dashboards through a simple drag-and-drop interface. In Dynamics 365, customization options are limited to pre-built charts and layouts.



I. Social CRM and Contact Management : Nimble excels in social CRM and contact management, emphasizing the importance of building and nurturing relationships. It seamlessly integrates with various social media and web platforms.

II. Workflow Management : Nimble allows users to streamline workflows across their organization, customize deals and reports, and effortlessly design and deploy web forms in just minutes.

III. Lead Tracking and Conversion : With Nimble, you can effectively track leads, monitor email interactions, and convert potential leads into customers.

IV. Integration: Nimble offers seamless integration with popular Microsoft 365 and Google products, enhancing compatibility.

Comparing Dynamics 365 and Nimble

I. Device Support : Microsoft Dynamics 365 provides comprehensive device support for enhanced accessibility.

II. Work Relationship Focus: Nimble stands out as a customer relationship management tool that emphasizes improving work relations within departments, teams, and with customers.

III. Feature Coverage : Dynamics 365 is a feature-rich, cloud-based platform that spans various areas, including sales, marketing, operations, and field services.

Subscription Options : Both CRM software options offer various subscription plans and provide a free trial for users seeking a firsthand experience.

4. CRM


I. Customization : CRM offers flexibility in tailoring your CRM to your specific requirements. This includes adding as many columns as needed, managing multiple pipelines, and editing deal stages, providing a personalized CRM experience.

II. Task Automation : This CRM allows you to automate repetitive tasks, such as lead tracking, setting reminders for upcoming activities, and assigning leads to representatives, streamlining your workflow.

III .Effective Communication : It facilitates efficient communication by integrating emails and offering personalized email templates, ensuring seamless client interaction and coordination.

IV. Customizable Dashboards : Sales CRM empowers users to create customizable dashboards without the need for developers, offering seamless integration with other tools and easy access to crucial information.

Comparing Dynamics 365 and CRM

I. Platform Type : is a web-based platform ideal for creating smooth workflows, while Dynamics 365 (D365) is a cloud-based platform.

II. Integration : Dynamics 365 can be seamlessly integrated with various Microsoft products. CRM allows connections with a wide range of other tools and applications.

III. Organization Size : Dynamics is suitable for organizations of all sizes, whereas CRM is particularly well-suited for small businesses and freelancers.

IV. Data Visualization : CRM offers enhanced data visualization. By integrating D365 with Power BI, you can achieve more detailed analytics and data visualization.

Key Takeaway

Every business possesses its unique characteristics, resulting in varying CRM requirements. While Microsoft Dynamics CRM is a well-established option, there are various compelling alternatives to consider. Exploring alternatives can be a prudent strategy for businesses seeking more specialized features. However, it’s crucial to first make an informed decision by thoroughly assessing your requirements, budget, and the unique needs of your organization. With the right CRM solution, you can streamline your operations, enhance customer relationships, and drive business growth, ensuring long-term CRM success.

Whether you’re a technical expert or someone new to the CRM world, exploring these alternatives can lead you to the perfect CRM solution that aligns with your goals. Now here the question arises how will you be able to find which CRM solution fits best for your business? Worry not, you can contact Soluzione, for assistance. Our experts are here to help you identifying the best solutions, that fits your business needs. Your CRM journey begins now….