Top 10 Best Sales CRM Software in 2024-25

Sale CRM (Customer Relationship Management) software is one of the most used software in the market for its services, customization features, and powerful automation process. All these lead to increased sales, more leads, substantial growth, and overall profitability. Successful business owners understand that the key to success lies in focusing on customer needs and satisfaction.

And that’s exactly what CRM software is designed to do…

• 300% boost in conversion rates through CRM.

• 91% of companies with more than 11 employees rely on CRM software.

• 74% of companies noticed better access to customer data with CRM.

• 94% of customers find the platform using CRM more compatible and user-friendly.

CRM sales software empowers you to manage your business efficiently, from the initial lead to sales, marketing, customer service, and technical support, ultimately increasing your profitability. Whereas the CRM software specifically for sales enhances your ability to track leads, sales pipeline management, access lead information, forecast sales, and more. In this blog, we’ll explore the top 10 Best sales CRM software in 2024-25 to help you choose the right system to drive your business forward.

What is Sales CRM Software?

Sales CRM software is a type of customer relationship management (CRM) tool designed specifically to support and enhance sales processes. This software aids sales teams and departments in managing and optimizing their sales activities, fostering stronger customer relationships through personalized and effective interactions. By using sales CRM software, businesses can:

• Streamline Operations: Automate routine tasks such as follow-up emails, data entry, and reporting.

• Improve Customer Relations: Enhance interactions with customers through personalized communication.

• Track and Manage Leads: Monitor leads from initial contact through to conversion.

• Visualize and Manage the Sales Pipeline: Get a clear overview of the entire sales process, from prospecting to closing deals.

• Drive Revenue Growth: Increase efficiency and effectiveness in sales activities, ultimately boosting revenue.

Why Use CRM Software?

There are organizations that uses sales tools over customer management software to address specific aspects of the sales process. Those organizations that have switched sales tools with CRM software have observed various additional advantages over any other tools, making it a comprehensive solution for managing customer relationships and sales processes.

Benefits that CRM software for sales team offers:

1. Centralized data management gives the sales team access to the most up-to-date information, reducing the risk of data silos and inconsistencies that can occur with multiple sales tools.

2. Enhanced collaboration with features like shared calendars, task assignments, and communication tools, facilitating better teamwork and coordination within the sales team.

3. Automated procedures free your salespeople to concentrate on high-value tasks like establishing rapport and closing business.

4. Improved customer insights into customer behavior, preferences, and sales trends.

5. Integration with other tools and systems such as marketing automation platforms, sales automation software, customer support systems, and accounting software.

6. Scalability accommodating increasing amounts of data and more users without compromising performance. Automated procedures free your salespeople to concentrate on high-value tasks like establishing rapport and closing business.

7. Sales pipeline visibility allows sales managers to monitor progress, identify bottlenecks, and forecast future sales accurately.

8. Better lead management throughout the entire sales cycle.

9. Data compliance and security with regulations such as GDPR

List of Top 10 Best Sales CRM Software

1. Microsoft Dynamics 365 CRM
2. Zendesk Sell
3. HubSpot CRM
4. Less Annoying
5. Sales Creatio
6. Apptivo
7. Insightly
8. Salesforce CRM
9. Copper
10. Zoho CRM

1. Microsoft Dynamics 365 CRM

One of the most popular customer relationship management software is Microsoft Dynamics 365 CRM, a part of the Dynamics 365 (D365) suite of business applications. The Microsoft Dynamics 365 Sales module provides a comprehensive set of out-of-the-box functionalities to empower the sales team for automation, integration, creating customized apps, managing leads, and more.

Why Microsoft D365 CRM is among the top 10 sales CRM

• Natural integration with Microsoft ecosystem.

• AI-powered insights.

• Cross platform/device (mobile\tablet\PC) compatibility.

• Unified interface for best user experience.

• Highly scalable and always available (cloud-based).

• Customization.

Pros and Cons of Microsoft Dynamics 365 CRM

Pros

1. Customizability: Highly customizable to fit specific business needs and processes.
2. Advanced Technology: Incorporates AI and machine learning for predictive insights and automation.
3. Automation: Automates routine tasks, improving efficiency and productivity.
4. Market Presence: Strong market presence and reputation as a reliable enterprise solution.

Cons

1. Complexity: Can be complex to set up and configure without dedicated IT resources.
2. Cost: This can be expensive, particularly for small businesses or those requiring extensive customization and integration.
3. Learning Curve: Steeper learning curve due to its extensive features and capabilities.

Image credit: Microsoft Dynamics 365

Also Read: Top 9 CRM Software For 2024 And How Microsoft Dynamics 365 Fairs With Its Competitors

2. Salesforce CRM

Salesforce CRM is a renowned and reliable cloud service platform offered by Salesforce. It is especially beneficial for businesses that need to follow up on leads and gather customer feedback. Its automated processes allow salespeople to focus on important tasks such as building relationships and closing deals. This sales customer relationship management platform streamlines the sales process by providing a comprehensive view of all customers through the Sales Cloud.

Why Salesforce CRM is among the top 10 sales CRM

•  Custom-obsessed from training, and expert services to continuous support.

•  Adaptive and flexible tool.

•  Fully cloud-based platform that makes it a next-generation, scalable, and secure platform.

• Incorporates AI and machine learning.

Pros and Cons of Salesforce CRM

Pros

1.  Integration Capabilities: Integrates seamlessly with numerous third-party applications and systems.
2.  Advanced Analytics: Get more leads and close more deals with powerful analytics and reporting tools.
3. Swift: The platform has the potential to do things faster by not letting any opportunity go.
4. Customer Satisfaction: Increased customer loyalty, retention, and satisfaction.
5. Flexibility: Manage and monitor things from anywhere and at any time and for businesses of any size.

Cons

1. Complexity: Can be complex to set up and configure, particularly for smaller businesses without dedicated IT resources.
2. Cost: Pricing can be high, especially for small businesses or those requiring extensive customization and integration.
3. Learning Curve: Steeper learning curve due to its extensive features and capabilities, requiring significant training and support.

Image credit: Salesforce

3. HubSpot CRM

HubSpot CRM, one of the easy-to-use sales CRM software, provides all the facilities that are essentially needed to handle things like contacts storage, accounts listing and leads tracking, and it also takes care of tasks seamlessly. It allows you to connect and follow up with your business leads instantly in a simplified process.

Why HubSpot CRM is among the top 10 sales CRM

• Real-time tracking and analyzing of sales activity.

• AI email writer

• Live chat software

• Meeting scheduler

• Dashboard and reporting software

Pros and Cons of HubSpot CRM

Pros

1. Free Tool: While other CRM options are available for usage on a trial basis, HubSpot is one of the free sales CRM software tools that are available to use, without any time limitations.
2. Ease of Use: User-friendly interface and straightforward setup process, making it accessible for non-technical users.
3. Integration: Seamless integration with HubSpot’s other tools and many third-party applications, ensuring smooth workflows across different functions.
4. Email Tracking and Notifications: Tracks email opens, clicks, and responses, providing real-time notifications to sales teams.
5. Contact Management: Efficiently manages contacts, leads, and deals with a clear and organized interface.

Cons

1. Limited Customization: Customization options can be limited in the free version compared to more advanced, paid CRM solutions.
2. Pricing for Advanced Features: While the core CRM is free, advanced features and additional users can become expensive.
3. Reporting: Reporting capabilities are robust, but some users may find them less comprehensive than those offered by other high-end CRMs.

Image credit: HubSpot CRM

4. Zoho CRM

If you want to manage your client’s and business’s data while you are on the move, you can rely on the Zoho CRM system. Turning your phone into a personal sales assistant with the help of Zoho can let you have access to your client’s data anywhere and everywhere anytime and every time.

Why Zoho CRM is among the top 10 sales CRM

• Automate routine sales, marketing, and support functions.

• Process management from building process, its rules and review for getting the best.

• Journey orchestration for real-time customer insights.

• Converse with customers and prospects in real-time via different sources.

• Analytics capabilities.

Pros and Cons of Zoho CRM

Pros

1. Comprehensive Functionality: Extensive range of features and tools for managing sales, marketing, customer service, and inventory.
2. Customization: Offers extensive on-demand customization options.
3. Integration: Strong integration capabilities with a wide variety of third-party applications and Zoho’s suite of business tools.
4. Affordability: Cost-effective pricing plans and no hidden costs, provide great value for businesses of all sizes.
5. AI and Automation: Advanced AI capabilities and automation tools help improve efficiency and provide valuable insights.

Cons

1. Complexity: Can be complex to set up and configure, especially for smaller businesses without dedicated IT resources.
2. Learning Curve: Steeper learning curve.
3. Customer Support: Customer support can sometimes be inconsistent, with some users reporting delays in response times.

Image credit: Zoho CRM

Check this: 7 Signs Your CRM Needs to be Replaced

5. Sales Creatio CRM

Sales Creatio (formerly BPM Online) is a comprehensive CRM and business process management platform designed to support sales, marketing, and service activities. It offers robust tools for managing the entire sales cycle, from lead generation to order fulfillment, and is known for its process-driven approach.

Why Sales Creatio is among the top 10 sales CRM

• Sales workflow management

• Guided selling

• Sales intelligence via AI/ML

• Partner relationship management

• Project management tool

• Rich dashboards and sales reporting

Pros and Cons of Sales Creatio

Pros

1. Process-Driven CRM: Focuses on streamlining and automating business processes, making it easier to manage complex sales workflows.
2. Customization: Highly customizable to fit specific business needs and processes, with a flexible architecture that allows extensive tailoring.
3. Unified CRM Platform: Combines sales, marketing, and service functionalities in a single platform, ensuring seamless collaboration across departments.
4. Comprehensive Features: Provides a wide range of tools for managing the entire sales cycle, including lead management, opportunity tracking, and order management.

Cons

1. Complexity: It can be complex to implement and configure, especially for smaller businesses without dedicated IT resources.
2. Cost: Pricing can be high, particularly for small businesses or those requiring extensive customization and integration.
3. Learning Curve: Steeper learning curve due to its comprehensive features and process-driven approach, requiring adequate training for users.

Image credit: Sales Creatio CRM

6. Zendesk Sell

Zendesk Sell (formerly known as Base CRM) is a sales CRM software designed to enhance productivity, processes, and pipeline visibility for sales teams. style=”color: #000;” It is part of the Zendesk Suite, which is known for its customer service and engagement solutions.

Why Zendesk Sell is among the top 10 sales CRM

• User-Friendly Interface

• Seamless Integration

• Mobile Accessibility

• Pipeline Management

• Communication Tracking

• Customizable Sales dashboard

Image credit: Zendesk Sell

Pros and Cons of Zendesk Sell CRM

Pros

1. Ease of Use: Known for its simple, intuitive interface which makes it easy for sales teams to adopt and use effectively.
2. Mobile Functionality: Strong mobile applications ensure that sales representatives can work efficiently from anywhere.
3. Automation: Automates many sales processes, including communication tracking and task management, improving overall efficiency.

Cons

1. Limited Customization: Compared to some other CRMs, it might offer fewer customization options.
2. Cost: Pricing can be high, especially for small businesses or startups with limited budgets.
3. Advanced Features: This may lack some of the advanced features and integrations found in more comprehensive CRM solutions like Salesforce or Microsoft Dynamics 365.

7. Apptivo

Apptivo CRM is a versatile and affordable customer relationship management tool that contains a comprehensive suite of applications and a user-friendly interface. This CRM solution can also manage other business functions such as project management and invoicing. Apptivo’s strong value proposition, extensive customization options, and excellent customer support make it a popular choice for businesses aiming to improve their customer relationship management and overall efficiency.

Why Apptivo is among the top 10 sales CRM

• Workflow automation

• Multiple sales cycle

• Intelligent sales dashboard

• Schedule reports

• Custom reports and views

• User-level data security

• API integration with webforms

Image credit: Apptivo

Pros and Cons of Apptivo

Pros

1. Comprehensive Functionality: Provides a wide range of applications and features, covering everything from leads and contact management to opportunities to quotes and invoices.
2. Affordability: Cost-effective pricing plans make it an attractive option for small and medium-sized businesses.
3. Customizability: Offers extensive customization options, allowing users to configure the platform to their specific requirements. Integration: Integrates with popular third-party applications such as G Suite, WordPress, One Drive, Office 365, Slack, and more, enhancing its utility and flexibility.
4. Strong Customer Support: Known for providing excellent 24*7 customer support via calls, emails, messages, user manual, starter guide, and developers API.

Cons

1. Complexity for Beginners: The wide array of features and applications might be overwhelming for new users or businesses without dedicated IT resources.
2. Limited Advanced Features: While comprehensive, it may lack some of the advanced features and deep integrations offered by more high-end CRM solutions.
3. Scalability: Although suitable for small to medium-sized businesses, larger enterprises with complex needs might find it less capable compared to more robust solutions.

8. Insightly CRM

Organization looking for a comprehensive and user-friendly CRM solution that also integrates project management capabilities then Insightly CRM can be your preferred choice. Its customization options, ease of use, and scalability make it a popular choice for businesses aiming to improve their overall efficiency and customer relationship management.

Why Insightly is among the top 10 sales CRM

• Get real-time performance insights.

• Customizable CRM.

• Customer email management.

• Business workflow and process automation.

• Lead and sales pipeline and management.

• Sales lead tracking and opportunity management.

Image credit: Insightly CRM

Pros and Cons of Insightly

Pros

1. Affordable and powerful: A CRM with robust modern features in a cloud platform at an affordable price.
2. Scalable: Insightly gives you an extra edge by giving a flexibility to keep up the pace with dynamics needs.
3. User-friendly: Easy-to-navigate interface that increases user adoption. Mobile Access: Provides robust mobile apps for iOS and Android.
4. Integration Capabilities: Integrates with popular third-party applications such as G Suite, Microsoft Office 365, QuickBooks, and MailChimp, enhancing its functionality and flexibility.

Cons

1. Cost: Pricing can be high, especially for smaller businesses or those requiring extensive customization and additional features.
2. Advanced Features: This may lack some of the advanced features and deep integrations found in more comprehensive CRM solutions.
3. Learning Curve for Advanced Features: While the basic features are easy to use, there can be a learning curve for more advanced functionalities and customizations.

9. Copper

Copper CRM, formerly known as ProsperWorks, is a great CRM choice for businesses looking to streamline their customer relationship management processes. This platform seamlessly integrates with Google Workspace (previously known as G Suite). It is specifically designed for SMEs that heavily rely on Google’s productivity tools.

Why Copper is among the top 10 sales CRM

• A Google Workspace CRM

• Automate tasks

• Organize Contacts

• Track deals

• Email and marketing tools

• Integration with popular apps and tools

Image credit: Copper

Pros and Cons of Copper

Pros

1. Integration with Google Workspace: Seamlessly integrates with Gmail, Google Calendar, and other Google apps, providing a cohesive and familiar environment for users.
2. Ease of Use: The intuitive interface and easy setup process make it accessible for non-technical users.
3. Automation: Efficient workflow automation saves time on data entry and repetitive tasks, improving overall productivity.
4. Contact Management: Comprehensive contact management features help keep track of all customer interactions and provide valuable insights.
5. Mobile Functionality: Excellent mobile apps ensure that sales representatives can stay productive while on the move.

Cons

1. Limited Advanced Features: This may lack some advanced features and deep customizations offered by more comprehensive CRM systems.
2. Cost: Pricing can be relatively high for small businesses or startups, particularly when scaling up with more users and features.
3. Customization: While it offers some customization, it may not be as extensive as that available in more complex CRM solutions.

10. Less Annoying CRM

Less Annoying CRM is a simple, user-friendly customer relationship management tool designed specifically for small businesses. It aims to provide essential CRM functionalities without the complexity and high cost of more extensive CRM systems.

Why Less Annoying is among the top 10 sales CRM

• User Role and Access Management

• Document and Content management

• Opportunity and Pipeline management

• Data import and export tools

• Customization

Image credit: Less Annoying CRM

Pros and Cons of Less Annoying

Pros

1. Simplicity: Focuses on delivering an uncomplicated, easy-to-use CRM experience, making it accessible for users with limited technical expertise.
2. Affordability: Offers a flat-rate pricing model that is highly affordable, especially for small businesses and startups.
3. Customer Support: Excellent customer support, providing personalized assistance to help users get the most out of the CRM.
4. Essential Features: Includes all the core CRM features needed by small businesses, such as contact management, calendar, task management, and pipeline tracking.
5. No Long-Term Contracts: Users are not locked into long-term contracts, providing flexibility and reducing financial risk.

Cons

1. Limited Advanced Features: This may lack some advanced features and integrations found in more comprehensive CRM systems.
2. Scalability: While ideal CRM for small business sales, it may not scale well for larger enterprises with more sophisticated requirements.
3. Reporting: Basic reporting features may not meet the needs of businesses that require in-depth analytics and custom reports.

How to Choose the Right CRM Software for Sales?

Choosing the right CRM software for sales involves considering several factors to ensure the solution aligns with your business needs and objectives. Here are key steps and considerations to guide your decision:

Step 1: Define your business needs and goals, considering the specific sales team challenges that can be addressed and outline what you aim to achieve with the CRM software.

Step 2: Review the features of the shortlisted CRM solutions. Ensure that the functionalities match your business needs and goals.

Step 3: Check the CRM’s ability to integrate seamlessly with your existing tools and third-party applications to ensure smooth workflow and avoid disruptions.

Step 4: Examine the software’s ease of use and its potential to scale with your business.

Step 5: Consult reviews and recommendations, particularly from businesses of similar size. Compare the features and pricing to ensure the software offers good value for your investment.

Step 6: Test the CRM with free trials and allow your sales team to use it before you make the final purchase.

Step 7: Finally, ensure the CRM has a user-friendly interface, robust customer support, and meets compliance and data security standards. Confirm these factors before proceeding with the purchase.

Alternatively,

Implementation Partners: Recognizing that the above steps can be time-consuming and challenging, you may consider leveraging the support of integration and implementation partners. For instance, Soluzione has over a decade of experience supporting Microsoft CRM implementations.

Comparing the Best Sales CRM Software for 2024

1. Business Size

2. Features

3. Pricing (Per User / Month)

Bottom Line

Selecting the right Sales CRM software is crucial for optimizing your sales processes, enhancing customer relationships, and driving business growth. Whether you are a small startup, a medium-sized business, a large enterprise, or a startup, there is a CRM solution tailored to meet your specific needs. Make the most of the resources you already have with just one platform that can make the whole picture happen.

Microsoft D365 is one of the top CRM for sales (among above mentioned), that offers comprehensive features and high customization for businesses of all sizes and industries.

If you’re seeking a partner for this journey, Soluzione can assist you as a Microsoft Certified Gold Partner. Our team specializes in Microsoft Dynamics 365 CRM consultation, implementation, customization, support, and maintenance. Get in touch with us today to kick-start your journey towards a more intelligent sales strategy.

Related Posts:

1. Best CRM for Customer Support
2. Best CRM Systems for Small Business
3. Microsoft Dynamics 365 CRM Xero Connector

Frequently Asked Questions about Sales CRM Software

Last Updated on: 11-June-2024

Facts checked by: Umang Vishwakarma

Written by: Aditi Gupta

Proofreading by: Mansi Dubey